blowing off steam RSS

Hello! You have stumbled upon the tumblelog of Tobias. I work in the tech industry with users at all levels. The problem that I see every user struggling with is making technology more "useful tool" and "less god-awful hinderance." Here I address issues that I see as adding to the hinderance that is computers and the web. These articles are generally not nice. Enjoy!

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Building your Fan Club.

I am really beginning to appreciate the posts at Copyblogger. This is a nice look at the new marketing strategy that takes a not-so-fresh approach to sales: customer retention. In retail sales, the most successful reps manage relationships with customers to keep them coming back. The recording industry treats their customers like they treat their artists; as a liability that should be controlled. Let’s hope that this new model is successful.